ABCERTA was founded on a simple observation: almost no AI consultancy can answer the question every board is asking — where's the return? We built the firm around answering it.
Our founder has spent 28 years inside healthcare commercial operations — as a rep, an area manager, a BI director, a managing director and a group technology director. That career includes leading business intelligence and commercial operations at Europe's largest pharmaceutical company, growing a specialist NHS insights business from £1m to £3.5m as BI Director and then MD, and driving a Top-20 pharma product relaunch from £480k to £300m in annual sales — number one in its therapeutic area against Pfizer, BMS, Boehringer Ingelheim and Bayer.
Most recently, he spent 18 months leading AI strategy and implementation across more than 50 operating businesses inside a leading European healthcare group — designing and running the governance, data foundation, agent rollout and literacy programme that produced a 300% quarter-on-quarter increase in measured AI adoption, with commercial benefit attached to it.
ABCERTA exists to deploy that operating experience outside: the same model, the same governance instruments, the same training — for organisations that need AI to pay back and can't afford to get it wrong. AI is the current lever; the discipline underneath it — data, analytics, CRM, change, commercial operations — is three decades deep.
ABCERTA is deliberately founder-led. When you work with us, you work with the person who has actually run this — backed by a dedicated technical implementation partner and a training and literacy lead. One accountable team, one outcome.
Anonymised where confidentiality requires; named references available with written permission.
| Engagement | What was done | Outcome |
|---|---|---|
| European healthcare group — AI rollout | Designed and led AI strategy across 50+ operating businesses: Microsoft AI stack, Dynamics, Power Platform, agent rollout, group-wide literacy programme. | 300% QoQ adoption uplift with measured commercial benefit |
| Top-20 pharma — product relaunch | Restructured sales, marketing, supply chain, commercial and finance around a relaunch; built and implemented the strategic plan. | £480k → £300m annual sales; #1 in therapeutic area |
| Healthcare entity turnaround | Rebuilt a loss-making entity into an enabling insight, digital and solutions function serving the wider group. | Loss → profit; embedded across 50+ legal entities |
| NHS insights business — growth | Led the BI team building a clinical commissioning tool embedded into the NHS, plus multiple award-winning analytics products. | £1m → £3.5m revenue in 5 years at 43% GP |
| Breast cancer simulation tool | Built a simulation and audit tool for breast cancer testing across UK Trusts. | Recognised as a UK insights hub; rolled out in 3 further EU countries |
| Top-5 global pharma — BI & Commercial Ops | Led a 13-person BI and commercial operations team: analytics, CRM, forecasting, SFE, new product evaluation. | BHBIA Advanced Analytics winner |
We've done it. AI implementation across 50+ operating businesses, with a 300% quarter-on-quarter adoption uplift and commercial benefit measured, not asserted.
We've done it for 28 years. AI is the current lever — but the discipline underneath (data, analytics, CRM, commercial operations, change) is built on three decades of healthcare commercial leadership and two prior consultancy builds.
We deliver, we don't just advise. Consulting sets the strategy; Solutions builds it; the Foundry licenses the instruments; the Academy trains the people. We follow our advice all the way to outcome.
Business-led, not tech-ledEvery use case has a numberPractitioner firstOutcome, not outputPlain EnglishHonest paceBuilt to transfer
If we can't agree what "paid back" looks like, we don't start. And if six months after we leave you aren't more capable, more measurable and more commercially confident with AI than when we arrived, we've failed.
A 30-minute call with the founder. No obligation, no deck, no pitch.
Book a call