The AI policy market splits into three groups: tools that draft one policy, platforms that manage policies you already have, and consultants who write one at a time for five or six figures. PolicyBuilder is the one that drafts the full set, priced for an SME.
Checked against public pricing and product pages, August 2026. Sources at the bottom of this page.
| What’s on the market | What it actually produces | Typical price |
|---|---|---|
| Shadow AI Policy shadowaipolicy.com · closest direct competitor |
One AI Acceptable Use Policy, a tool tier list, an acknowledgment form and a manager FAQ. Nothing on procurement, incident response, HR or privacy. | $79 one-time, or $149/month for auto-refresh |
| Free lead-magnet templates FRSecure, Deel, PurpleSec and similar |
A single static acceptable-use or IT-security template you download and edit yourself. No jurisdiction awareness, no approval workflow, no gap analysis. | Free |
| Enterprise AI governance platforms OneTrust, Credo AI and similar |
Model inventories, risk registers and monitoring workflow. They assume you already have policies and need to enforce them across many AI systems: a different product, for a different buyer. | Typically £30k–£150k+/year |
| Bespoke consulting engagement Big 4 and boutique advisers |
One policy, written to your brief, on their timeline. Thorough, but priced and paced for a single document at a time. | Often £15k+ per policy |
| ABCERTA AI PolicyBuilder | All seven AI governance policies (company AI policy, acceptable use, governance & model risk, procurement, incident response, HR and privacy) with a guided drafting wizard, multi-stage approval, gap analysis and Word export. | From £2,000/year (Solo) |
Between a $79 template and a £30k+ platform, there wasn’t a product that drafted the full set of policies a board, insurer or regulator now asks for. That’s the gap PolicyBuilder fills, priced so an SME can start today, not after a procurement process.
Every PolicyBuilder subscription ships all seven policies from day one. Tiers differ on how many you can have live at once, and whether drafting is AI-enriched.
1 seat. All 7 policy types, scaffold drafting. Up to 3 live published policies at a time.
Up to 10 seats. All 7 policy types with AI-enriched drafting. Up to 15 live published policies, plus regulatory update scanning.
Unlimited seats and published policies. All 7 policy types with AI-enriched drafting and priority regulatory upgrades.
Quarterly billing is available from £597/quarter on the Solo tier. See full pricing on Tools & Pricing →
Create your company account, choose a plan and pay by card. No procurement process, no engagement letter.
Market research conducted August 2026 against each product's own public pricing and marketing pages. Shadow AI Policy: shadowaipolicy.com. Free templates: frsecure.com, deel.com, purplesec.us. Enterprise platform pricing reflects commonly-cited annual ranges for OneTrust and Credo AI's AI governance products, not a quoted price. Consulting figures are typical market rates, not a specific quote. All PolicyBuilder prices exclude VAT.